Getting a non-tech organization to adopt Open Source

This post at opensource.com describes one librarian’s experience with getting his employer to use Open Source software. He makes an interesting point:

By choosing my words carefully and avoiding these four words, I successfully brought open source to our team.
Open source … Free … Contribute … Development

I draw the following conclusions:
The first rule about getting an organization to adopt open source software is to not talk about open source.
The second rule is to NOT TALK about open source.
The third rule is to get buy-in and do it.